商务英语Proposal for Setting up Shoes Shop Project.doc

1、实用商务项目设计Proposal for Setting up Shoes Shop ProjectExecutive SummaryIt is known to all that a woman can never have too many shoes. Many women especially young girls, office ladies and white collars have a high request for their shoes. Most ladies intend to own fancy shoes regardless of the price. On

2、the other hand, the shoes mean not only its traditional uses, but they are also regarded as decoration. Most women always have more than one shoe, because they have many different kinds of clothes and need different types of shoes to match them, which make them look more perfect. Under these circums

3、tances, I decide to set up a shoe shop.But the problem is that the fashion of shoes is often changing and updating, Consumers find it difficult to find a shop which has a complete range of shoes, while the price is not too high. So I intend to establish a shoe store, located in urban areas, because

4、shopping downtown has more commercial atmosphere which is more convenient for consumers as the transportation in the urban areas is well-developed. In this way, not only residents but also white collars, even other people from different places will visit our store, bringing more choices for those pe

5、ople, especially for the ladies who like to follow the fashions.The shop will occupy about 100 square meters and will offer a wide range of services and comfortable environment to customers. I plan to invest about RMB 250,000 Yuan including the initial cost and working funds, part of which we will b

6、orrow from our parents or friends. As the shortage of funds, the shop needs a loan of RMB200, 000 Yuan from the bank.After the plan is accomplished I estimate that the revenue will be about RMB600, 000 Yuan and the net profit will be RMB60, 000 Yuan in the first year. The project is expected to incr

7、ease revenue and profit by 25% and 30% respectively in the following years and increase more in the future. According to comprehensive marketing research, the new shoes shop will surely offer good quality products and excellent services to satisfy the customers needs, increasing the revenue and prof

8、it and improving the financial situation.There are different kinds of shoes including fashion shoes, sports shoes, slippers, etc. However, practical fashion is our biggest selling point, so fashionable shoes will doubtlessly be our focus. The shop will hire one male employee to handle stock and two

9、salesgirls to offer various services demanded by customers. We strongly believe the store will be run successfully. IntroductionBy collecting information and investigating the market we have learned peoples needs, complaints and suggestions. So a decision has been made after careful considerationope

10、ning a shoe shop that offers various shoes which can meet all kinds of peoples needs, while the price is reasonable. The store will be more popular among young people.The location is quite good, where there is a heavy flow of visitors, who will probably our potential customers. In addition, there ar

11、e many other advantages, such as transportation, business atmosphere.After the implementation of the questionnaires, we have found that many services are expected to be improved. For example, shopping online will be added. Other services are offered, such as home delivery & cash on delivery, etc. We

12、 will also adjust shopping hours according to the customers requests.The modern women participating in social activities will pay more attention to their dressing. As we all know, they will choose beautiful and fashionable clothes, and no doubt, they must choose a pair of shoes to match them. The st

13、yles of shoes are changeable as season goes. So they will often visit shoe shops to pick their favorite style of shoes. We can see that in their spare time ladies often talk about their new shoes. Therefore, we definitely believe that our fashionable shoes can catch their eyes. On the other hand, we

14、 will have the direct selling mode, so the price is relatively cheaper. Our management idea is “customer is our god”.An investigation shows that many people have online shopping habits, just clicking the mouse at home or offices to buy what they like. However, there are still some complaints from th

15、em, especially the quality. Now we can solve their worries for old customers. Free delivery is one of our additional services as well as our highlight. They can choose what they like on internet, then quality shoes will delivered to them on time, Furthermore, if someone wants to buy one as a gift fo

16、r her friends, they will get a surprise to receive it. As for payment, customers can choose to make payment by cash or by credit card. Its up to the customers.We will use five weeks to decorate the shop. When everything is ready, we will hold the opening ceremony.“Serve you, Satisfy you” is our ever

17、lasting tenet. We will try our best to do well in every aspect. Findings and AnalysisOpportunitiesAfter careful investigation, I think it a chance for me to start my own business. As far as the products and shopping location are concerned, there are still some gaps and shoes play an important part i

18、n modern women. We believe that we will have more and more potential customers if we have marketable products. Besides the above, we will be able to stock shoes directly from the factory which will guarantee the quality of products. From the above factors, we feel we will seize the opportunity.New P

19、remisesThe shoes store in urban areas, covering an area of about 100 square meters, has the following features:l Transportation is very convenient, because of its location.l A large parking lot is available.l The room is spacious and bright with big mirrors.l The interior remodeling is fashionable a

20、nd comfortable.l There is a large population around the premises.New FacilitiesWe will purchase different types of display shelves for different kinds of shoes. There will be a desk and chair for a cashier. A few sofas and mirrors are necessary for customers. Of course we also need other office furn

21、iture, a computer, a printer, a DC (Digital Camera), two air conditioners, a telephone/fax and so on.New ServiceWe will offer services according to the requirements and suggestions of our customers. The new services are mainly as follows：l Stock more kinds of shoes, so that customers will have more

22、choices.l Provide free delivery and cash on delivery to local consumers.l Operating hours may change with holidays.l Payment is flexible: either by cash or by credit cardsAt the beginning, we will come across unexpected difficulties and face the pressure of competition during the business. However,

23、we are confident that we can overcome these difficulties.Staff ArrangementIn the first stage, we will employ a male assistant and two experienced employees (girls), with the basic salary of RMB 1000 Yuan per month together with their sales bonus. In addition, employees must be kind and polite to cus

24、tomer. According to our business we will employ more experienced women for further development.Sales Strategy1. Sales promotionAt the opening ceremony, in order to attract more customers we will have some activities, such as presenting gifts and lucky draw, etc.2. Sales on vocations and holidaysIn o

25、rder to increase the sales, we will have promotions on holidays, such as sale at a certain discount, buying double getting one free, etc.3. VIP customersWe will offer excellent service to those who own VIP cards. They can purchase the products at a discount at any time. To customers who have reached

26、 certain points of VIP card, the sales persons can give the members presents for free or coupons.We should always regard customers as our god, regardless of whether they purchase or not; sales persons should always keep smiling to the customers and make them feel at home. In addition, they should tr

27、y to meet customer requirements as much as possible.Market economy is developing fast, changeable and dynamic, so we should stand in a high position to it and analysis the market according to PDCA and make a long-term plan. Each decision made should be based on the market and our own development. Af

28、ter individual goal is fulfilled, we can make the next plan, so that we can achieve our goals step by step. Cost BreakdownAccording to the budget, about RMB 250,000 Yuan will be input for the project. Expenses for specific items are listed as follows:Rental cost: the site of shop would cost RMB 50,0

29、00 to rent each year.Remodeling: remodeling would cost RMB 17,000.Item NamePrice (RMB)Labor cost5,000Floor.6,000Ceiling.1,500Cement.500Wood1,500Lights &Switches.1,000Paint.1, 000Others.500Equipment: The cost of equipment of the project will be RMB 23,000 Yuan.Item NamePrice (RMB) A Computer.3, 500 A

30、 Telephone/fax.800 A printer.1,000 A digital camera.1,700Shelves.1,000 A desk and chairs.500 Air conditions.12,000Sofas.1, 500Mirrors.500Other items500Budget: The annual increase in the operating budget would be RMB 161, 000 Yuan.Item NamePrice (RMB)Wages.60, 000Advertising expenses.1,000Working fun

31、ds. 100,000Total cost of the project:Rental cost.50, 000Decoration.17, 000Equipment.23,000 SUB-TOTAL.90, 000 Budget:Wages.60, 000Advertising expense.1,000Working funds. 100,000SUB-TOTAL.161,000 _TOTAL COST.251,000BenefitsOn the basis of the business available, the average sales amount is about RMB50

32、, 000 Yuan monthly and it is expected to reach RMB 600,000 Yuan in the first year. The turnover will rise by 25 % per month and profit by 30% in the following years.Our shop will provide a variety of services, dealing with all kinds of people. We should do something to get more potential customers.

33、We will give them a big surprise.ScheduleIt will take five weeks to finish my project. Here is the chart that shows the details briefly.Week 11. Negotiate with the supplier2. Sign the contract (With supplier, landlord and decoration company)3. Order equipmentWeek 41. Train salespersons.2. Install eq

34、uipment.3. Check and accept the decoration.Week 51. Put items on the shelves2. Clean the shop.3. Final preparation.4. The opening of the store.Week 21. Design the shop.2. Decoration begins.3. Advertise recruitment.Week 31. Sign contract with the salespersons.2. Decoration continues.3. Order products

35、.Risks and Management PlansHowever, we should also consider the risks we have to face before we put the project into practice. Firstly，the competition is fiercer than before. Secondly, ours is a new-opened store so we lack of management experience. Thirdly, people dont know our shop and it will take

36、 a period of time. Lastly, something unexpected may take place.Although it is impossible to eradicate all these risks, controlling and managing them is extremely important. We will have to take some measures to prevent such things from occurring. If something really happens, we will try to lower the

37、 risks to the minimum level. Firstly, we must offer the customers the best services and top quality products to raise our reputation. Secondly, we will enhance the propaganda to enlarge our influence. Thirdly, we will have promotion activities, offering benefits to our customers. Lastly, we will vis

38、it our customers regularly and keep the feedback and advice from them. Anyway, we will get everything ready to meet the challenges. ConclusionI believe our store will be accepted by consumers as long as we try our best to put them on the top priority. More importantly, we will provide excellent serv

39、ices and make them feel shopping as a pleasant experience. This plan will enable us to meet the needs of every consumer. Customers requirement is our goal. Customers satisfaction is our aim. Opening the shop will bring us more revenue and better income.I would like to meet with you at your convenien

40、ce to discuss this project thoroughly. At the same time, I would be willing to explain any details and provide you with and additional information that you may require. Please call me when it is convenient for you as I know that you are very busy. References1. 实用商务项目计划 ，北京，中央广播电视大学出版社2. Philip Kotle

41、r. Marketing Management.3. Michael Porter. Competitive strategy.AppendixesCustomer AnalysisMost consumers of our shop are women whose consumption habits depend on the ages and preference.l Most of our customers are young and office women. We must focus the attention to this group. l College students

42、 will account for certain percentage of our sales. They generally choose cheaper shoes.l Generally older women choose light shoes.Focus Groups To study the projects feasibility and get a clearer of the views and opinions of the different consumers, four focus groups were organized. The focus groups

43、were as follows:l 10 white collar ladies aged from 25 to 45l 10 college studentsl 10 ordinary ladies aged from 25 to 45l 10 old ladies Questionsl How many shoes do you have?l Are you satisfied with your shoes now?l How often do you change your shoes?l Which do you think is more important, the style

44、or the quality?l Would you like to get cheap and fashionable shoes?l What do you think of the price of your shoes?l Are you satisfied with the services you have got?l What kind of products and services do you expect to get?l How do you feel each time when you visit the shoes shop?l Have you ever don

45、e shopping online?Complaintsl The aisles between shelves are not spacious.l The shop assistants are not professional. l The price is a bit too high.l The styles of shoes change too quickly.l The quality is not too good.Suggestionsl The interior remodeling should be environmental and comfortable.l Th

46、e shop assistants should be trained regularly.l Try to guarantee the qualities of shoes for promotion.l Enlarge the business area.SWOT AnalysisStrengthsl There is a large flow of visitors.l The services we provide are unique.l Surrounding business environment is suitable.l The rent of the shop is suitable, which can comparatively improve our competition ability.l There is large parking lot nearby.Weaknessesl It will take time for people to accept our shop.l We are short of working funds.l We have not enough managerial experie