航空港都+核心商业综合体景观设计方案文本.pdf

1、2018.04.23深圳机场预前llil四朋商鼎I售抉景观觐念权itSHENZHEN AIRPORT REAL ESTATE PILOT CITY THE FOUR PERIOD COMMERCIAL LANDSCAPE CONCEPT DESIGN ii!.liii 项目总负责人：意大利设计师 Antonio(安东尼奥)首席主创设计师:Antonio Inglese（安东尼奥）外籍设计师:Marc(马克)设计总监:谭贡亮项目总监:张全伟项目经理:梁建鸿助理项目经理:赖丹明助理设计师：李登贇 孙诗禹 刘荣 植物设计：杨柳 郑素贞Main Landscape Designer:Antonio I

2、nglese Foreign Designers:MacrProject director:Lyon TanProject director:Xiger ZhangProject Manager:Leung LiangAssistant project manager:DanielLAIDesigner Assistant:Lyndon Li Thomas SunTony LiuPlanting Designer:Ivy Yang Suzhen Zhen编制单位法定代表人：谭贡亮M E T R O S T U D I OChief Designer:Antonio Inglese1.艺术性表达

3、2.标识系统3.景观灯光设计4.生态型策略5.植物设计6.概算01.领航城印像02.项目概况03.周边环境解读04.周边交通解读05.建筑形式解读06.建筑功能解读07.SWOT 分析08.案例分析一现状分析INTERPRETATIONREFLECTIONPRACTICEDISCUSSIONRESEARCH解读1.商业景观趋势分析2.设计愿景3.项目定位4.设计策略二项目展望思考01.景观设计概念02.设计草图03.总平面图04.夜景总平面图05.总平面标注06.分层平面图07.空间分析08.空间功能分析09.空间结构分析10.交通分析11.人群分析12.设计标高13.剖面图三概念景观设计实践

4、1.首层商业购物街区2.二、三层轻餐饮休闲3.四层社区休闲公园四核心景观设计探讨五专题设计研究 SITE ANALYSIS PROJECT OUTLOOKCONCEPT LANDSCAPE DESIGNLANDSCAPE DESIGN FOR CORESPECIAL DESIGNCONTENTS目录深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATION现状分析解读INTERPRETATION SIT

5、E ANALYSIS深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATION城市门户 PILOT CITY IMPRESSION领航城印象大空港航空新城FUTURE DIRECTIONMODERN COMMERCIALTHE CORE COMMERCIAL AREASCITY PORTALPILOT CITYLARGE AIRPORT大型综合社区核心商业地块大前海辐射区核心商业地块顶配大城未来的驱动力

6、深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATION四期商业地块领航城综合社区Pilot city residential PHASE FOUR COMMERCIAL SPACESITE场地现状SITE SITUATION？领航城项目背景领航城总占地面积约 55 万平米，未来将整体规划为涵盖高端住宅、商业中心、人文教育、星级酒店、商务公寓、创意产业园等多项城市功能的现代都会生活圈，整体项目分六期开

7、发，至今一期已入住，二期基本售馨，三期将要开盘，本次设计范围为四期商业地块，本期集购物中心、产业办公、商务公寓为一体，未来将成为本区块最重要的商业购物中心。顶配大城，让生活领先一城让自然融入都会，让生活更加舒适便捷。The city covers an area of about 550000 square meters,the future will be the overall planning for covering the high-end residential,commercial center,the humanities education,Stars Hotel,Resid

8、ence Du Commerce,creative industry park and other urban functions modern life circle,the whole project is developed in six phases,has a period has admitted,two basic sold out,the three phase of the to the end,the design scope for four commercial plots,the shopping center,office,Residence Du Commerce

9、 industry as a whole,the future will become the most important commercial shopping center block.PROJECT OVERVIEW项目概况深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATION PHASE FOUR ENVIRONMENT ANALYSIS 四期地块周边环境解读SITE1KM 辐射范围富通

10、V 都会地铁一号线铁岗水库排洪渠铁仔山公园平峦山公园下角山海领航城综合社区万象新天西乡安居家园民居与工厂民居与工厂民居与工厂桃源居大型居住区周边资源：1.交通便利2.环境复杂3.绿量稀少周边地块平坦且缺乏绿量，在这提倡生态环保城市发展的大背景下，北面下角山与南面铁仔山在此区块中显得特别独特而珍贵。The surrounding land is flat and lack of green quantity,in the background of the advocate ecological environmental protection of urban development,the

11、north and south of the mountain under the angle iron Zi Shan in this block is particularly unique and precious.项目交通环境优越，一公里范围内，分别有宝安大道与广深公路两天主干道，并拥有一处地铁一号线的出入口。项目周边以住宅和工厂为主，周边生活配套档次较低，严重缺乏能够聚集人群的商业、公园、广场等便民配套设施，商业多为底端零售形式而存在，因此本案的存在对周边的意义重大。Traffic environment,one kilometer range,respectively,Baoan

12、Avenue and the Guangzhou Shenzhen highway two God Road,and has a subway entrance.Projects in the surrounding residential and factory,the surrounding living facilities with lower grades,a serious lack of the crowd gathered to business,park,square and other convenience facilities,business is retail th

13、e bottom exists,so in this case the existence of surrounding significance.深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATION PHASE FOUR ENVIRONMENT ANALYSIS 四期地块周边交通解读SITE航城大道机场南路航空路宝东路洲石路1KM 辐射范围黄田路金盛路固兴路宝安大道地铁一号线广深公里前进二路海交

14、通系统：现状道路：宝安大道、航城大道、广深公路规划道路：金盛路、黄田路、固兴路、共和工业路、洲石路随着机场东的开发建设，即将连通黄田路，金盛路。桃源居是项目重要的客群。由于广深公路为准快速路，不能实现与航城大道的东西向直行，洲石头路开通后，就能加强桃源居与基地的联系，增大场地内客流。With the development and construction of the east of the airport is connected,Huang Tian Lu,Jinsheng road.Taoyuan is an important project in the customer base

15、.Due to the Guangzhou Shenzhen highway for expressway,can not be achieved with Air City Avenue East-West straight,delta stone road opened,will be able to enhance Taoyuan residence and the base contact,increase site traffic.交通系统分析深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four per

16、iod commercial landscape concept design解读INTERPRETATION ARCHITECTURAL FORMALIZATION ANALYSIS建筑形式解读建筑形式ARCHITECTUR STYLE建筑形式为现代主义风格，具有流畅简洁的线条和功能为主导的简约造型。在设计上采用了体块穿插的手法，利用玻璃构架的简单错位令视觉产生穿插效果，中心广场趣味性的灯笼小房子及大斜坡的景观加上 LED 大雨棚的设计，都是为了把入口处的人流引入腹地，提升腹地的商业价值。THE CONSTRUCTION FORM OF MODERN STYLE,WITH SIMPLE AN

17、D SMOOTH LINES AND SIMPLE FUNCTION ORIENTED.IN THE DESIGN OF THE BLOCK WITH THE TECHNIQUE,USING A SIMPLE DISLOCATION STRUCTURE PRODUCED WITH GLASS SO THAT THE VISUAL EFFECT,DESIGN CENTER SQUARE INTEREST LANTERNS SMALL HOUSE AND BIG SLOPE LANDSCAPE WITH LED BIG CANOPY,IS TO PUT THE FLOW INTO THE HINT

18、ERLAND,ENHANCE THE COMMERCIAL VALUE OF THE ABDOMEN.建筑的空间布局极为丰富，叠层多变。形体的交错与拼接组合成了不同的空间类型，有户外露天的开敞空间，有休息庭院的私密空间，还有建筑室内外交界处与建筑庭院相互融合的灰空间。THE SPATIAL LAYOUT OF THE BUILDING IS VERY RICH,LAMINATED AND CHANGEABLE.THE FORM AND COMBINATION OF SPACE STAGGERED INTO DIFFERENT TYPES,WITH OUTDOOR OPEN SPACE,THER

19、E IS A COURTYARD SPACE,GRAY SPACE AND INDOOR AND OUTDOOR COURTYARD JUNCTION AND BUILDING INTEGRATION.建筑的材料以金属，玻璃、石材为主，整个地块建筑的整体基调简洁大气，体现商业区块的高贵与现代感。其中裙房的设计以米黄色洞石灰石为主，公寓里面采用有机组合石材与玻璃窗的结合，使整个地块整齐统一又丰富活泼。BUILDING MATERIALS TO METAL,GLASS,STONE,THE OVERALL TONE OF THE ENTIRE BLOCK BUILDING SIMPLE ATMOSP

20、HERE,MANIFESTS THE COMMERCIAL BLOCK OF THE NOBLE AND THE MODERN SENSE.THE PODIUM DESIGN WITH BEIGE LIMESTONE CAVE,THE APARTMENT WITH THE ORGANIC COMBINATION OF STONE AND GLASS WINDOWS,SO THAT THE WHOLE BLOCK OF UNIFORM AND RICH AND LIVELY.建筑的现代主义风格给景观设计奠定了风格的基础，景观设计的形式应该结合建筑形式与风格进行设计与创新。建筑横向的层级纹理和纵向

21、的线条形式给景观设计上一种语言的延续与灵感的启发。同时建筑丰富的叠层空间也给景观设计在竖向上进行延伸。CONSTRUCTION OF THE MODERN STYLE LAID THE FOUNDATION FOR THE STYLE OF LANDSCAPE DESIGN,LANDSCAPE DESIGN SHOULD BE COMBINED WITH THE FORM OF ARCHITECTURAL FORM AND STYLE DESIGN AND INNOVATION.THE TRANSVERSE AND LONGITUDINAL LEVEL TEXTURE BUILDING LIN

22、ES TO INSPIRE LANDSCAPE DESIGN INSPIRATION AND CONTINUITY OF A LANGUAGE.STACK SPACE AT THE SAME TIME BUILDING RICH BUT ALSO TO THE LANDSCAPE DESIGN IN THE VERTICAL EXTENSION.空间布局ARCHITECTURE SPACE LAYOUT材料/色彩MATERIAL/COLOR建筑对景观的启发THE INSPIRATION FOR LANDSCAPE深圳机场领航城四期商业地块景观概念设计Shenzhen airport real

23、estate pilot city the four period commercial landscape concept design解读INTERPRETATION ARCHITECTURAL FUNCTION ANALYSIS建筑功能解读一层，商业空间购物公园、节日活动COMMERCIAL负一层，二层地下车库UNDERGROUND GARAGE二层，社交空间商店、休闲餐饮COMMERCIAL四层，休闲空间屋顶花园、咖啡吧PASSIVE AREA五层，商务办公OFFICE观赏 viewing休闲passive娱乐entertainment社交social商业commercial地库und

24、erground garage中庭花园 ATRIUM GARDEN五层以上公寓，观赏空间住宅，观光区VIEWING AREA三层，娱乐空间休闲餐饮、影厅ENTERTAINMENT深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design解读INTERPRETATIONSWOT ANALYSISSWOT 分析优势STRENGTHSTHREATS挑战劣势WEAKNESSES01.周边新兴楼盘不断增加，两公里区域内有大量常住人群，而两公里内

25、并无大型商业建筑，区域内迫切需要一处大型集合、休闲、购物的商业中心。02.交通便利，对内靠近宝安大道与 107 广深公路，5 分钟步行便可搭乘深圳地铁一号线；对外靠近 广深高速和沿海高速，区域内更是次干道路网密布，出行极其便利。03.地处深圳航空新城中心地带，地段优势突出。01.地处大前海概念的辐射地带，在深圳不断推进前海发展的同时，同样地处宝安区的本案，将会有更多的发展机遇。02.地处深圳航空新城核心地带，航空新城建筑的首选地段，有良好的政策支持。03.在深圳土地越来越少的当下，领航城是宝安区最大的综合社区，项目自身发展前进良好。1 is located in Qianhai in Shen

26、zhen concept,continue to promote development of Qianhai at the same time,also located in Baoan District,in this case,there will be more opportunities for development.2 located in Shenzhen aviation metro core area,the preferred area aviation metro construction,good policy support.3 in Shenzhen,the la

27、nd is less and less of the moment,the city is Baoan Districts largest integrated community development,project their own good.01.周边环境复杂，大量工厂、宿舍、农民房的存在，对城市发展有一定的阻碍；周边工地与工厂长时间工作，噪音污染严重。02.场地南面一条水系污染严重，并有恶臭散发，治理困难。03.周边绿化率不高，再加上工厂等，现阶段空气质量不高。01.本案距离深圳市中心距离较远，项目的成功将更多的依赖自身大社区的建设。02.西乡等地新锐楼盘突起，对于本案有一定的挑战

28、。1 complex surrounding environment,a large number of factories,dormitories,housing farmers,have some obstacles to the development of the city;the surrounding site and factory work for a long time,serious noise pollution.2 the site south of river pollution is serious,and the stench emitted,governance

29、 difficult.3 around the green rate is not high,coupled with the factories,the air quality is not high.1 in the case of far distance from downtown Shenzhen,the success of the project will be more dependent on the construction of their own community.2 Xixiang,new development processes,a challenge for

30、this case.1 new projects continue to increase,two km region has a large number of resident population within two km,and no large-scale commercial buildings within the region,the urgent need for a 2 convenient traffic,near Baoan Avenue and 107 of Guangzhou Shenzhen highway,5 minutes walk from Shenzhe

31、n No.1 subway line;foreign near to Guangshen high speed and high-speed coastal areas,more is the road network clouds,travel is very convenient.3 located in Shenzhen aviation Metro Center,location advantages.01.周边类似项目稀缺02.交通便利03.大空港中心区块01.大前海辐射地带02.政策支持03.宝安在建中最大社区01.农民房、工厂较多02.环境现状差03.绿化率一般01.距离深圳中心

32、较远02.其他地产公司的崛起OPPORTUNITIES机遇深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design参考REFERENCE中国内地首个购物艺术中心上海 K11 购物艺术中心坐落于淮海路的黄金地带，地下三层至地上六层，面积约 40000 平米，周围配套设施成熟。秉承品牌“艺术人文自然”三大核心元素相融合的核心价值，上海 K11全力打造最大的互动艺术乐园、最具舞台感的购物体验、最潮的多元文化社区枢纽.一座集顶级写字楼（建筑

33、面积 8.2 万平方米）、时尚购物中心，艺术中心和精品酒店于一身的创新建筑。侨福芳草地致力打造多元的商业及文化休闲综合体，成为北京风格时尚与高品质的新复合生活板块。其领先的环保设计、永续发展的理念和丰富多元的艺术氛围构成了侨福芳草地的独有特色，为每一位到访者带来充满新意的独特体验。mainland chinas first shopping center for the arts-shanghai k11 shopping center for the arts is located in the golden belt of huaihailu road,three floors under

34、ground and six floors on the ground,an area of about 40000 square meters,the surrounding facilities mature.the core value of brand integration of adhering to art and humanities and natural three core elements,shanghai k11 to build the largest interactive art park,diverse community hub culture most s

35、tage feeling shopping experience,the most tide.a collection of top class office building(construction area of 82000 square meters),shopping centers,innovative architectural art center and the the inn boutique in a.parkview green is committed to creating multiple business and cultural leisure complex

36、,a beijing style fashion and quality life new composite plate.the design of environmental protection,leading the concept of sustainable development and rich artistic atmosphere are the unique characteristics of parkview green,bring unique experience full of new ideas for every visitor.SHANGHAI K11PA

37、RKVIEW GREEN上海 K11北京芳草地艺术体验艺术氛围THE BEAUTY OF ARTARTISTIC ATMOSPHERETHE BEAUTY OF AGRICULTUREECOLOGICAL AND ENVIRONMENTAL DIVERSIFICATION农业之美生态环保理念多元化深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design参考REFERENCE“我要让顾客在购物的时候，感觉如在海上扬帆一”般伊东丰雄作为

38、新加坡最大的零售和生活方式目的地，怡丰城是新加坡购物天堂引人注目的重要部分。怡丰城坐落于圣淘沙岛对面的滨水之地，风景秀美，是一个惬意、有趣的购物中心。其设计师伊东丰雄，充分利用了宽阔的空间，使之充满了生机与活力。怡丰城拥有一系列的艺术品，还有一个供儿童游玩的开放式操场以及一个屋顶圆形剧场，供使用者游戏、休闲、集会。Singapores largest retail and lifestyle destination Fengcheng,Yi is an important part of Singapore shopping attract sb.s attention.Fengcheng i

39、s located in the courtyard opposite the Sentosa Island waterfront land,beautiful scenery,is a happy,fun shopping center.The designer Ito Toyo,make full use of the open space,so that it is full of vigor and vitality.Yi Fengcheng has a series of works of art,there is a playground for children open and

40、 a rooftop amphitheatre,for users,rally,leisure game.SINGAPORE VIVOCITY新加坡怡丰城公共文化空间THE BEAUTY OF ARTTHE BEAUTY OF AGRICULTURETHE BEAUTY OF AGRICULTURE自然主义有机建筑雕塑造型ARTISTIC ATMOSPHEREECOLOGICAL AND ENVIRONMENTAL DIVERSIFICATION现代主义互动性Iluma 是一个集娱乐和零售于一体的开发项目，坐落在新加坡著名的白沙浮街区，目前艺术、教育及娱乐是这一街区的主要职能。在这栋建筑中，线

41、性体块与曲线形雕塑造型体块形成了鲜明对比。线性建筑元素可容纳停车场，零售店，电影院和表演空间，而雕塑造型建筑元素内沿漫步道容纳一些比较小型的零售和娱乐活动。这两种建筑元素之间的交流通过建筑处理得到了强化：充满生气的热辣色调赋予了线性体块生机，而曲线形雕塑造型体块则以灰白单色调包裹全身。Iluma is an entertainment and retail in one of the development project,located in the famous Singapore Bugis street,the arts,education and entertainment is t

42、he main function of this block.In this architecture,linear block and the curvaceous sculpted blocks in stark contrast.The linear element of the building can accommodate parking,retail stores,movie theaters and performance space and sculpture,architectural elements along the walking path to accommoda

43、te smaller retail and entertainment activities.Between these two kinds of architectural elements of the exchange has been strengthened through the construction process:vibrant hot colours give linear block vitality,while the curve shaped sculpture block with gray color package body.SINGAPORE ILUMA新加

44、坡 Iluma 综合体深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design参考REFERENCE上海正大乐城定位中高端，开业后为上海首个女性消费主题的购物公园，为徐汇滨江区域首个开业的购物中心。商业面积约55,120 平方米，主要为周边居民及办公人群服务。三里屯位于北京市朝阳区中西部。因距内城三里而得名。现在因三里屯酒吧街而闻名。三里屯酒吧街是北京夜生活最“繁华”的娱乐街之一，是居住北京地区的老外们以及国内名流大款经常光顾娱乐的

45、地方。sanlitun is located in beijing city of west central chaoyang district.because the distance between inner city got its name in three.now for the sanlitun bar street is famous.sanlitun bar street is one of the most prosperous and entertainment street beijing night life,living in beijing foreigners

46、and domestic celebrities who frequented places of amusement.shanghai is located in the high-end music city,after the opening of shanghais first female consumption theme shopping park,xuhui binjiang area first opened shopping mall.the commercial area of about 55120 square meters,mainly for the office

47、 crowd surrounding residents service.SHANGHAI ZHENGDA LECHENGBEIJING SANLITUN VILLAGE上海正大乐城北京三里屯文化前沿时尚消费CULTURAL FRONTIERFASHION COMSUMERCREATIVITY SPACEFASHION BAROPENNING EXPERIENCED SPACESHOPPING PARK创意空间酒吧时尚开放式体验空间购物公园深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period com

48、mercial landscape concept design思考REFLECTION项目展望 PROJECT OUTLOOK思考REFLECTION深圳机场领航城四期商业地块景观概念设计Shenzhen airport real estate pilot city the four period commercial landscape concept design思考REFLECTION未来的商业景观，应该何去何从？THE FUTURE OF BUSINESS LANDSCAPEHOW TO GO?深圳机场领航城四期商业地块景观概念设计Shenzhen airport real esta

49、te pilot city the four period commercial landscape concept design思考REFLECTIONANALYSIS OF THE COMMERCIAL LANDSCAPE商业景观趋势分析突破传统商业，打造艺术性商业空间BREAK TRADITIONAL COMMERCIAL PATTERN,CREATE ARTISTIC COMMERCIAL LANDSCAPE 打破“短平快”式的传统商业销售方式。加大在商业景观艺术性上的塑造力度，树立商业体的强辨识性的同时增加对高端消费者的吸引力。通过烘托商业景观的艺术氛围从而提升整体商业空间的消费溢价

50、。BREAK THROUGH THE OLD SIMPLE EASY FAST COMMERCIAL PATTERN.FOCUS ON ENHANCING ITS ARTISTIC CHARACTER AND TRY TO BUILD ITS OWN BRAND THAT APPEAL TO THE CUNSTOMERS.WHICH ADD PROFIT TO THE CLIENT BECAUSE OF THE PRIMIUM PRICE OF THE ENHANCED COMMERCIAL ENVIRONMENTFOCUS ON CONSUMING EXPERIENCE,FORM PARTI