英语专业本科答辩PPT.ppt

1、An Analysis of Rhetoric Features of Advertising EnglishBy：XXXX XX Supervisor：XXX XXXMajor&class:English&1002No.10050415XXXXJune,2014AbstractValue of AdvertisementCreativityLanguage StyleLanguage SkillsLanguageAdvertising StructureRhetoricVocabulary RhetoricPhonation RhetoricSyntax RhetoricConclusion

2、Outline.Introduction .Value of Advertisement A.Attention Value B.Memory Value C.Readability Value D.Persuasion .Basic Rhetoric in Advertising English A.Phonation Rhetoric 1.Rhyme 2.Onomatopoeia B.Vocabulary Rhetoric 1.Figure of Speech a.Simile b.Metaphor c.Metonymy d.Synecdoche 2.Hyperbole 3.Pun a.H

3、omophonic Pun b.Semantic Pun c.Idiom or Vulgarism Pun 4.Personification 5.Irony.Syntax Rhetoric A.Parallelism B.Repetition C.Contrast.The Comprehensively Applying Rhetoric in Advertising English.Conclusion About.Research BackgroundEconomic DevelopmentEconomic GlobalizationBusiness CompetitionPublici

4、ty MeansAbout.Resaerch StatusDomesticForeignAbout.Purpose of ResearchMeans of ExpressionEffect of ExpressionAbout.Research SignificanceConsumer PsychologyEffect of ExpressionLinguiditics AppliedAbout.Resaerch MethodComprehensive Analysis CaseStudyAbout.ResearchApprochAuthoritative BooksInternetTelevisionPeriodicalsRhetoricVocabulary RhetoricPhonation RhetoricSyntax RhetoricConclusionStructureA.Which rhetoric is most used in advertising English.B.To classify rhetorics of advertising English in a more logical way.Thank you!