城市新界面+花样生活住宅景观方案设计文本.pdf

1、花样年寿安镇 177 亩地块景观概念方案Pattern year shouan town 177 acres landscape concept planProject overview 项目概况Landscape strategy 景观策略The theme concept 主题概念The project design 方案设计Individual design 单项设计The design highlights 设计亮点Contents/目录Project overview项目概况区位概况成新蒲快速路G93G93成都方向成都方向雅安方向雅安方向寿安城区/Geographical situa

2、tionSITE成都市61KM1 小时车程SITE规划区位于四川省成都市蒲江县东侧寿安镇，在成都市与雅安市之间，距离成都市区 61 公里。基址地处城市远郊，较为偏僻，地块周边基础服务设施较为薄弱The site is located in the outer suburbs of the city,which is relatively remote,and the surrounding infrastructure service facilities are relatively weak剑桥小镇山水田园兴城花园社区卫生服务中心寿安客运站公立中心卫生院G93成都方向工业大道新浦路寿高路成

3、新蒲快速路蒲回路孔雀城德蒲路寿安 5 公里生活圈周边分析/The surrounding analysisSITE项目地周边多为规划用地，配套资源多聚集于2公里以外的寿安城区，场地热度不足。寿安镇生活配套设施多为民生类，以卫生、教育类为主，生活休闲环境较单一。成雅小学寿安中学规划学校寿安中心小学寿民小学寿安初中医疗教育资源抢手/项目地城区配套服务设施单一Medical education resources in demand/project area single supporting service facilities周边概况/The surrounding situation地块内部：

4、地势较为平坦1地块东侧：现状果林2地块南侧：自然河流及果林3地块西侧：市政道路4地块北侧：竞品孔雀城（在建在售）5N231599 亩78 亩SITESITE直接竞品/天府孔雀城Tianfu peacock villas场地内部较为平整,工程建设及设计难度较小同开发商两个地块相邻，容易打造大社区环境地块周边较偏僻，基本没有生活所需的相关配套服务优势/劣势/4路DE Pu road蒲德如何提高产品去化率？客户需求相吻合Customer needs coincide产品差异化打造Product differentiation地缘性特征植入Geographic feature implantation

5、主体客群/The main body of跨越时代的一步寿安市场客户以刚需客户为主，刚改为辅；主力吸附寿安镇及周边客群，兼少量与寿安关联客户。主体客群：寿安县城及周边居民刚改首改刚需Shouan market customers to just need customers mainly,just changed to auxiliary;Main adsorption shouan town and the surrounding customer groups,and a small number of shouan associated customers.A step across t

6、he generations产品户型：75 -102 高层小户型客户需求/The needs of customersHighlight the strengthDignified and atmospheric homecoming ceremony端庄大气的归家仪式感 彰显实力 the transmission of loveFull-age parent-child leisure interactive space全龄化亲子休闲互动空间 爱的传递 客户需求/The needs of customersExclusive serviceConvenient living faciliti

7、es便捷的生活配套设施 专属服务 客户需求/The needs of customers客户需求/The needs of customersLongevity and healthWorry-free elderly care system无忧化老年关怀体系 康健颐年/场地设计策略庭院景观Site design strategy景观次轴生态组团生态组团社区通廊商业街主界面拐角商业拐角商业商业街主界面景观次轴景观主轴景观主轴中心景观中心景观中心景观商业联动，合理布局配套及商业服务/打造开放式街区，推动城市公共性，加快城市资源聚集，提升社区活力Commercial linkage,rationa

8、l layout of supporting facilities and commercial services/create open blocks,promote urban publicity,accelerate the gathering of urban resources,and enhance community vitality99 亩地块78 亩地块/大区分析Regional analysis市政人行道商业板块商业板块商业板块商业板块商业板块商业板块市政人行道Customers to come to客群来向规划学校99 亩地块78 亩地块天府孔雀城DE Pu road蒲路

9、德660 米主干道沿街面路安德DE An road地处道路较前端，有助于客流拦截/总占地 117 亩适合打造大社区环境/临近配套学校，附加值较高/濒临自然水系，生态环境优良/高层+联排商业组合，选择性更多/RIVER如何突出产品的优越性?How to highlight the superiority of the product?Located in the front of the road,it helps to intercept the passenger flow/the total area of 117 mu is suitable for creating a large c

10、ommunity environment/close to supporting schools,high added value/close to natural water system,good ecological environment/high-rise+row business combination,more options/景观策略/Landscape strategy直接竞品/天府孔雀城99亩地块主入口沿街商业展示面沿街商业展示面沿街商业展示面沿街商业展示面现状河流78亩地块主入口德安/德蒲路交界口利用地块大盘优势，打造一体化商业界面，提升场地热度，为场地注入发展活力弱化两

11、个地块的割裂状态六百米商业界面Make use of the market advantage of the plot,create an integrated commercial interface,improve the site heat,and inject development vitality into the site整合资源/大社区化生活空间几乎 足不出园 获取完整的生活资源Almost out of the park for complete living resourcesIntegration of resources/large community living s

12、pace住区/消费资源Residential areas-consumption resources高速/交通资源High speed-transportation resources学校/教育资源Schools-e d u c a t i o n a l resources河流/生态资源Rivers-e c o l o g i c a l resources汇聚人气/多业态复合型街区安心、舒适的 楼下 休闲购物空间Comfortable,comfortable downstairs leisure shopping spaceConvergence of popularity/multi-f

13、ormat complex block住区/生活消费客群Residential areas-consumer groups高速/外来流动客群High speed-external mobile customer group学校/教育系统客群School-education system customer base河流/生态休闲客群River-ecological leisure group龙湖尘林间/项目地点：重庆照母山景观面积：30000 龙湖尘林间用纯粹、干净的立面处理手法、辅以精致的细节、空间删繁就简、大体块的虚实对比，形成鲜明景观体验。大绿量营造极制森林秘境、丰富了景观生活场景，形成辨

14、识度强的景观空间力场。对标案例现代感十足的设计手法打造仪式归家空间/大绿量组合营造森林公园式休闲居所/For the caseThe pure and clean facade treatment technique,supplemented by exquisite details,simplified space,general block contrast,to form a distinct landscape experience.The large amount of green creates a polar forest secret environment,enriches

15、the landscape living scene,and forms a recognizable landscape space force field.The design technique with full sense of modernity creates the ritual homing space/the large green quantity combination creates the forest park type leisure residence建筑风格/Architectural style现代极简型建筑立面，宛如精致的玻璃盒子现代城市体验感/BOXI

16、ntegration of resourcesThe facade of the modern minimalist building is like a delicate glass box/large community living spaceModern city experience周边竞品/The surrounding competing goods直接竞品-天府孔雀城新亚洲风格，倡导城市院落生活主题；高层+联排型产品结构，高层去化表现良好，联排滞销状态-产品格局定位过高,与用户购买力不符周边竞品/The surrounding competing goods蒲江大溪谷新亚洲风格

17、，高端休闲度假复合产品休闲运动、家庭度假、商务休闲、养生度假于一体-依托度假胜地，高端复合型生态文旅盘The theme concept主题概念设计愿景/Design vision点亮城市新界面 亮 Light up the new interface of the citybright设计愿景/Design vision花样生活新起点 悦 A new start in lifedynamic设计愿景/Design vision都市生活方向标 炫 Direction of urban lifecool主题定位/Subject positioning最亮的地方就是家的方向 光的路径 Where

18、the light shines is in the direction of homeThe path of lightThe project design方案设计大区设计大区平面/Regional planeNN平面图注释/Plan annotation/图例legend追光广场01主入口大门02水榭中庭03水榭连廊04浴光平台05阳光草坪06次入口大门07地库入口08健身平台09儿童活动空间10童趣花园11运动加油站12追光跑道13老年活动区14户外洽谈平台15后庭花园16露天停车位17商业广场18流光广场19消防紧急出入库20070605121308080413181809090314

19、1910021511011617大区红线面积：66016大区景观面积：53487车行流线外侧车行流线内侧车行流线车库出入口自动闸机管理闸机常闭消防门/The car line/图例社区次入口消防紧急出入口legend人行流线/The pedestrian flow/图例一级二级三级归家主动线游园主动线游园次动线楼梯通道无障碍通道 架空层出入口（建议）高层出入户楼梯通道无障碍通道 商墅出入户legend消防动线/Fire line登高面处理方式-轨道式01 环跑加油站A 环跑加油站B 环跑加油站02 休闲区物业管控规划车位调整/Property control/图例legend社区次入口整体门头

20、（小体量）地库出入口消防常闭门社区人行主入口酒店式入口业主等候区、快递集散区、保安休息室.铁艺围墙对景墙围墙绿化围墙成品岗亭园区内停车位园区内停车位调整区机械停车位区后期改为下沉花园空间意向/Space intention01 阳光草坪02 次园路空间010203040403 童趣花园04 宅间园路空间意向/Space intention01 休闲平台010203040503 主园路空间02 景观挑台05 宅间汀步04 登高面处理The project design方案设计展示区设计SITE展示区分析/Landscape strategy展示区所在地处在城市边缘，配套设施极其不完善；主要人流来

21、向为德蒲路南侧，距离城区主干道较远;场地问题：建议措施：A 段道旗+营销围板先导，渲染氛围；B 段设置地标指引，使人流减速；C/D段增强商业展示及门楼仪式感，实现人流汇聚。N?!天府孔雀城99 亩地块78 亩地块ABDCCDE Pu road蒲路德客流来向ACBDABCCD营销围挡+道旗引导超长商业界面打造仪式归家主入口强化品质感构筑物强化指引力度SITE/99 亩SITE/78 亩商业氛围体验段商业氛围体验段礼遇归家体验段主题标识空间视线策略/The line of sight strategyReturning to the main entrance of the ceremony re

22、inforces the sense of qualityStructure strengthening guidelinesSuper long business interfaceMarketing fence+road flag guide营销围挡道旗展示区范围建议/The scope of exhibition area is suggested展示区二期范围展示界面完整统一，商业配套设施完善，生活氛围浓厚The display interface is complete and unified,the commercial supporting facilities are perf

23、ect,and the living atmosphere is strongN展示区范围 3135 4566 5751 展示区一期范围 9215 展示区沿街展示面氛围感较弱展示区沿街展示面氛围感较热烈一批次大区范围展示区沿街展示面效果十分局限Display area along the street display surface effect is very limited对标案例/For the case华润万象华府/打造建筑、景观一体化商业街区，加深用户商业氛围体验感To create an integrated commercial block of architecture and

24、 landscape,and deepen the users experience of commercial atmosphere以建筑、景观一体化的设计手法打造舒适便捷、生活化的商业街区。将商业氛围从商铺内引到室外，植入互动体验装置，吸引客户停留，从而达到烘托场地气氛，增加场地热度的目的。The design method of integration of architecture and landscape creates a comfortable,convenient and life-oriented commercial block.The commercial atmosp

25、here is introduced from inside the shop to the outside,and interactive experience devices are implanted to attract customers to stay,so as to enhance the atmosphere of the site and increase the heat of the site.项目地址：江苏省徐州市示范区范围：4215 对标案例/For the case昆明万科城/强调场景与人群的互动体验，营造年轻活力的开放交流空间The interactive ex

26、perience between the scene and the crowd is emphasized to create a young and energetic open communication space引入太空人网红 IP，打造未来城市广场及未来生活愿景；强调场景与人群的互动体验，营造出年轻活力的开放交流空间，逐步把人群带入示范区，感受万科城的未来城市面貌。Introduce the space people network red IP,create the future city square and future life vision;The interactive

27、 experience between the scene and the crowd is emphasized to create a young and dynamic open communication space,gradually bringing the crowd into the demonstration area and feeling the future city appearance of wanke city.项目地址：云南昆明市五华区面积：35000 景观定位/Landscape orientationMODERNFASHIONCEREMONYECOLOGIC

28、AL现代礼遇简洁的设计语言仪式感的归家格局绿色健康型居住空间零距离商业氛围体验生态时尚？HOW如何打造社区化商业街区How to build community commercial district出则繁华，入则静谧Out is prosperity,in is quietForest living environmentCity experience森林感居住环境城市感生活体验景观策略/Landscape strategyLANDMARKLIFEIMMERSIONDYNAMIC提高场地知名度措施家庭生活场景化休闲空间主题空间体验型商业氛围全新消费体验模式注入活力沉浸体验生活氛围知名地标设计

29、理念/Design concept 光的路径 醒目热烈闪耀微光The path of lightlightmarkedA warmshine元素落地/Elements of the ground空间构成/Space composition醒目-城市路灯装置Smart-city street lighting热烈-商业广场氛围Warm-commercial plaza atmosphere闪耀-仪式归家入口微光-临时停车场Sparkle-ritual homecoming entranceGlimmer-temporary car park方案推导整体方案一商业氛围不够强烈，成本控制难度较大空间

30、格局紧凑合理，仪式体验感较强不断强化商业街的体验感，丰富体验活动内容参观动线过于曲折，商业参与性不强商业对外展示界面局促，商业氛围感不足整体方案二后场主推方案前场主推方案商业街方案 x3/Scheme is derivedOverall plan 2Overall plan 2Three high street schemesN景观平面/Landscape graphic后期拆改面积：1612 (临时停车场）后场景观面积：5751 展示区总景观面积：14996 前场景观面积：9215 (含屋顶花园及样板庭院）N平面图注释/Plan annotation/图例legend星光广场01精神堡垒02

31、追光广场03镜面水景04互动地坪05主入口大门06商业休闲广场07花样滑板广场08流光广场09特色主题雕塑10临时停车场11迎宾入口12售楼处13二层样板间14户外洽谈平台15观水平台16景观跌水17无障碍坡道18踏水汀步19静思空间20景观挑台21观水亭22时光花园23后庭花园24边界围挡251617181901082204112002092305122103102406132525070707141415N功能分区/Functional partition水榭中庭休闲区后庭花园中心互动广场主题迎宾广场北侧商业休闲广场南侧商业休闲广场花样滑板区临时停车区Waterside pavilion

32、atrium leisure areaBackyard gardenNorth side of the commercial leisure plazaSouth side of the commercial leisure plazaTemporary parking areaFigure skateboard areaTheme welcome squareCentral interactive plazaN01 停车场展示区首期参观流线/Exhibition area first phase visit flow line/营销动线The marketing line停车场01北侧商业休

33、闲广场02南侧商业休闲广场11花样轮滑区12主入口广场03主入口大门04迎宾门厅05沙盘模型06电梯厅07屋顶花园08二层样板房09洽谈区10流光广场13Show the business supporting facilities with strong atmosphere,strengthen the users trust on the future quality of life展现氛围感浓烈的商业配套，加强用户对未来生活品质的信任感02 北侧商业休闲广场11 南侧商业休闲广场12 花样轮滑区03 主入口广场04 主入口大门05 迎宾门厅06 沙盘模型07 电梯厅08 屋顶花园09

34、二层样板房09 二层样板房10 洽谈区13 流光广场N01 停车场02 北侧商业休闲广场18 南侧商业休闲广场19 花样轮滑区03 主入口广场04 主入口大门05 迎宾门厅06 沙盘模型16 电梯厅07 户外洽谈平台08 水榭花园09 静思空间10 观水亭11 时光花园12 后庭花园13 样板庭院14 屋顶花园15 二层样板房15 二层样板房17 洽谈区20 流光广场/营销动线The marketing line停车场01北侧商业休闲广场02主入口广场03主入口大门04时光花园11后庭花园12静思空间09观水亭10迎宾门厅05沙盘模型06户外洽谈平台07水榭花园08样板庭院13屋顶花园14二层

35、样板房15电梯厅16南侧商业休闲广场18花样轮滑区19洽谈区17流光广场20展示区二期参观流线/Exhibition area two visit streamlineAdd living space experience in the back court to improve users expectation of future living space新增后场生活化空间体验，提升用户对未来居住空间的期待值N竖向分析/The vertical analysis/图例legend建筑室内标高景观标高市政标高475.000474.600474.300475.100474.300474.500

36、475.500475.600475.200475.600477.400477.100476.700478.500场景设计/Scene design/人流主要汇聚集散点商业价值最热点NIGHTDAYTIME散步路径归家/逛街路径HOT氛围灯光互动旱喷炫光地坪效果展示/Results show效果展示互动装置意向/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show超八十米主商业展开面Over 80 meters of main commercial development surface效

37、果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show场景设计/Scene design/仪式感归家空间夜幕下的活力剧场风动系统NIGHTDAYTIME商业商业家CENTER风动系统炫光地坪互动装置效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Res

38、ults show近四十米进深星光广场Nearly 40 meters into the starlight square效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show场景设计/Scene design/SKATEBOARD商业商业NODE场地热度链接点看护/休闲廊架效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show场景设计/Scene design/H

39、OME GARDEN商业家CONVERSION心情滤镜/空间释缓体验景观跌水水榭连廊效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展示/Results show效果展

40、示/Results show样板庭院/Sample yard0 110MN0 110MN平面图注释/Plan annotation/图例legend二层空间公共入口01屋顶花园02垂直电梯03南侧住户入户口04南侧住户样板花园05北侧住户入户口06北侧住户一层样板花园07半场篮球08北侧住户二层样板花园09景观跌水10滨水步道11户外休闲平台12花艺空间13入口水景14公共休闲平台15物业管理用房160106090403050215160708101113121414/图例legend主参观流线次参观流线看房流线/图例legend人行主流线人行次流线入户方向动线分析营销动线归家动线/Use a

41、 line analysisN庭院意向/The courtyard intentionIndividual design单项设计雕塑小品/sculpture装置意向/Device intended铺装意向/The shop is intentional植物空间/The plant space软装布品沟通交流/舒适性/人性化Communication/Comfort/Humanization/Soft outfit cloth productsN造价策略/Cost strategy/1000 800/500/300/（后期拆改区）350/400/400/为了保证用户的体验感，控制总体造价，展示区

42、重点打造区域为主入口前后场空间及转角商业街带In order to ensure the users experience and control the overall cost,the exhibition area focuses on creating the field space before and after the main entrance and the corner commercial street belt造价估算备注：前场景观包含部分红线外市政人行道及绿化带共计 5257/Cost estimate/基础信息景观总面积（）1 14 49 99 96 6前场景观含屋

43、顶花园面积（）9 92 21 15 5后场景观面积（）5 57 75 51 1备注序号单位数量单价 总价仿石砖57003001710000木平台368500184000水景7401200888000植草砖31520063000透水砖992300297600砾石741007400沥青4273001281003 32 27 78 81 10 00 0停车场入口廊架个1120000120000中庭连廊个1250000250000广告围挡m382300114600主题雕塑组3100000300000景墙m18415002760001 10 06 60 06 60 00 0室外家具组1100000100

44、000互动装置组620000120000精神堡垒个13000003000005 52 20 00 00 00 0绿化种植63505003175000水电137068010964804 42 27 71 14 48 80 0五合计六8%七八不可预见费用（5%）730414.4总计9 98 86 60 05 59 94 4.4 4每平方米造价估算（元/平方）6 65 57 7.5 54 48 83 30 06 62 2四软景小小计计（一+二+三+四）9130180二构筑物小小计计三景观部品小小计计展展示示区区景景观观成成本本概概算算表表项目一铺装小小计计The design highlights设计亮点亮点回顾/Resume highlights/热度HOT亮点回顾/Resume highlights/活力DYNAMIC氛围ATMOSPHERE亮点回顾/Resume highlights/清新Pure and fresh亮点回顾/Resume highlights/方案回顾/Plan review/Exhibition area plan展示区方案Regional plan大区方案THANKS