企业文化建设研究外文翻译（适用于毕业论文外文翻译+中英文对照）.doc

1、 本科毕业论文（设计）外文翻译题 目 某企业企业文化建设研究 学 院 商学院 专 业 人力资源管理 班 级 人力091 学 号 学生姓名 指导教师 外文题目 Positive culture-in the era of the tea party 外文出处 Leadership Excellence 外文作者 Rennie Davis 原文一 ： Positive Culture-in the era of the Tea PartyRennie DavisI admit to a bad case of channel surfing. I click through the news fo

2、r a little CNN Wolf Blitzer, switchfor a taste of Bill OReillys Fox News before turning to Rachael Maddows MSNBC. It doesnt seem to matter the political disposition of the networkmost embrace the viewers insatiable appetite for news anger. Anyone can take their evening stroll into the upset world of

3、 Sean Hannity, switch to Keith Obermanns Worst Persons in the World, then watch Glen Beck at his chalk board before tuning in for some angry Final Words from Chris Mathews.Tea party fierce speech caused a worry in the United States. The voice of America say, August and day is the American civil righ

4、ts leader Martin Luther King published famous speech I have a dream 47 anniversary of the day, there are two field position opposition rally in Washington, the two rally to the future put forward different point of view. Conservatives hold larger protest rally has hundreds of thousands of people att

5、ended, majority is support tea partys white, they played the restore the United States honor slogan. And another is by civil rights organization at the meeting. The voice of America wrote, the police in Washington, in order to interrupt the any possible argument. This paper concerns to say, a lot of

6、 people have forgot to Martin Luther King had said all americans to unite words.Tea party rise reflects the domestic conservative forces of policy discontent, also caused the American media in a position of build-up. In the Washington post, the New York times newspaper, the tea party demonstration r

7、eports rarely on the front page, the position is not conspicuous. The Nobel Prize winner Paul krugman in the New York times published comments, tea party rally is not spontaneous, but by conservative groups on the basis of the republican opponent, it is against an old trick. Cable news network (CNN)

8、 will tea party launched some demonstrations called right-wing molecular anti-government rally. But the conservative media the national review says, CNN this is deliberately bring shame on protesters. Fox big space report tea party protest critics, liberal media say tea party rally was fox Fried up.

9、 Business is not immune from the fall-out of finger-pointing, negative attacks, and darkening mood. Pockets of cynicism can spread like a contagion.In some businesses, the pockets arent just pockets anymorethe blame game has claimed the entire culture . A business culture is where people workand no

10、other advantage remotely compares to the competitive power of an inspired culture. The attitudes, behaviors, core values, perceptions,and prejudices that shape a business are embedded in its culture. The value of a positive culture is skyrocketing,and the new threat to this valuable asset is the ris

11、ing tide of negativity.The soaring tone of anger in our culture is invading business. Should the angry and upset momentum continue,the great culture may be a companys only strategy for success. In the era of the tea party, culture building has become an urgent new priority. Enterprise to be successf

12、ul, only on a person or a few have the ability, and it is not realistic, personal heroism time has in the past, the enterprise competition is more and more emphasis on the competitiveness of the organization. So have a group of good professional quality talents has become the key factor of business

13、success. A enterprise whether you size, the number of employees, the business what industry, the overall professional quality and code of conduct to influence enterprise management cost and operation efficiency, and even decide the survival of enterprises. So sure enterprise basic standard and form

14、an employees behavior is very important, employee behavior standards, is not only the basic code of conduct, formed the common way of thinking habits and more important. And the enterprise culture it is through the establishment of the values, implant, promotion, and other means to help the enterpri

15、se form the staffs common thinking and way of doing things When people intensify their fingerpointing,cynicism can swiftly pull down the passion and performance of the enterprise. It may not be apparent how the company should adjust and respond either. Management typically thinks it has to accept th

16、e blame game. When an entire culture goes negative, the company tries to live with its sidetaking divisions, emotional outbursts, and morale disorders while the business is robbed of its life and promise. Managers may insist they understand the value of an inspired culture, but few give culture-buil

17、ding the priority it requires. Changing a culture from negative to positive can seem desirable,but when leaders are not engaged or the methodology is not apparent, even companies willing to devote their valued resources to creating a positive culture can feel frustrated with the results. Of the many

18、 strategies for improving profitability in a sluggish cautious market, culture nourishing tops the list.How to achieve the great culture is the great question. In the era of the tea party, the right course can seem elusive. In Good to Great, Jim Collins describes the characteristics that create sust

19、ainable performance and competitive advantage.His work dissects the great cultures of selected companies to show how their common features inspire passion, clear core values, modest leadership, timeless principles, strong work ethics and a hiring process that ensures new recruits have the positive c

20、haracter traits for the great culture. Yet few leaders take Collins freedom road out of their negative culture because they lack a deep desire and enduring commitment to face down their own negativity. When it comes to building a great culture, the old adage you have to change yourself to change the

21、 world applies. When leaders wont examine and change their own behaviors and patterns, positive culture construction comes tumbling down.The familiar landscape simply returns Management has to till its own garden before the new culture will take root and grow.Transforming a culture may require other

22、 challenging decisions, such as having an outplacement strategy for individuals who wont subscribe to the values, principles and standards of performance of the new culture. Building an inspiring new culture also requires an environment of trust. Because of these factors, leaders may conclude that c

23、hanging their culture cant be done. The great culture, however, may be the only strategy able to create an enduring competitive advantage in an era of tea power. Culture-building needs every stakeholder to join in a positive collaborative alignment with passion for the mission.As the external enviro

24、nments turn hateful, effective culture building may be the only course of action that can elevate a business above all others. The great culture is the most valuable business mission imaginableand its achievable. It is the enterprise based on its specific properties, task, principle, time request an

25、d the direction of development, and carefully culture and the formation of enterprise group spirit of members. It through the enterprise staff conscious practice reflected. Therefore, it is the staff and workers of the enterprise idea consciousness and enterprising psychological the alienated. When

26、people are pre-disposed and leaders feel inspired to lead the way, any company can orchestrate an inspiring convergence of events: clearly defined and communicated values; an inspiring, socially useful sustainable mission that provides each individual the passion and motivation of a common direction

27、; a performance system that measures and communicates progress; acknowledgment and rewards regularly given for team and individual contributions; and replacing blame and finger-pointing with a positive empowerment philosophy emphasizing individual responsibility, selfawareness, creativity, curiosity

28、 and peak performance with outstanding results. Some leaders think that philosophy isnt relevant to the bottom line when, in fact, philosophy is the key element in a great culture. Indeed, timeless philosophies are cornerstones for great culture.Concept culture is actually concept identification sys

29、tem of a part, is the enterprise culture of the superstructure, which is based on the cultural level of the enterprise culture system category. Can be broken down as the spirit of enterprise, the enterprise tenet, enterprise values, etc. Concept culture is the mainstay of the enterprise culture. Bec

30、ause any brand to have in orientation, extend its concept culture. Also is the spirit of enterprise, such as folk enterprise spirit may first is the boss of the spirit, are the boss of business intention, relying on the spirit. Concept culture from enterprise CIS strategy view the concept of one of

31、the recognition system extension, deduce out, is based on the concept identification system for refining, concentration, extended enterprise culture category. Concept identification (MI) is the highest decision-making, is to introduce the impulsion of culture, is the enterprise spirit is. It include

32、s spirit slogan, management concept, management policy, motto , MI is also a kind of symbol, it is a kind of enterprise concept culture identification symbols. When this symbol play effective function, virtually to produce a staff, teaching effect, make sure their employees in the company work signi

33、ficance, and further increase the morale. Mahatma Gandhi said, you have to“be the change you want to see in the world.” William Blake wrote “enlightenment means taking full responsibility for your life.” Socrates said, “let him who would move the world first move himself.” Lao Tsu stated that “when

34、you are content to be yourself and dont compare or compete, everyone will respect you.” Again, such philosophies can be valuable cornerstones for the great culture. No business can create the great culture when the blame game is imbedded in its problem-solving process. To create a blame-free culture

35、, you have to grasp the consequences of what happens when you blame. You can never create your own reality with blame. You turn your power over and become a victim when you blame. When entering the business, everyone has to leave blame at the doorput blame aside and learn how to create useful soluti

36、ons without generating the negative consequences that boomerang back on you when you attack and blame others. Negative thoughts is an important feature is the lack of enterprising spirit, negative thoughts with disappointed, discouraged, depression, such as the bad state of mind. If not timely, effe

37、ctive control, will bring serious consequences, in the long run, will make people form a negative emotional state, and even lead to mental disorder, affect the persons physical and mental health. The great culture realizes that a persons own negative thoughts create their own negative experiences. T

38、hrough the effective way to turn the negative into the positive.Turning a culture from negative to positive involves two steps: 1) creating inspiring customs that enable employees and managers to creatively work together without sabotage or blame;and 2) inviting each individual to realize the destru

39、ctive power of negative thoughts to sabotage desired outcomes. New practices are needed that solve problems with curiosity rather than blame. When the practices are effective and rewarding, many people will feel enthusiasm for them. The new practices should create amazing individual experiences that

40、 give each person their own direct evidence of the exceptional value of the new direction. People should experience the benefit of these practices in their personal lives as well.To end the blame and heal sarcastic negativity, use these tools and practices: Better than imagined: When people can gree

41、t challenge with the certainty that the outcome will be Better Than Imagined, the results will be impressive. Culture cornerstones: Expressing gratitude, appreciation, and respect changes peoples body armor from closed and tight to open and curious. Mastering negative egos: Negative egos sabotage th

42、e person who has them.Behind every emotional reaction, a negative ego is lurking. Instead of being your reaction, try to notice your reactionto find the ego behind the reaction.You can then give it a name (angry ego, sabotaging ego, victim ego) and edit it. By observing negative reactions, eventuall

43、y you can remove every negative ego from the problem-solving process. Feeling great body chemistry: When a person is stressed or fearful, the body doesnt feel great. Inspiring practices for shifting out of depression, stress, and fear into a perception that every new event and aspect of life will be

44、 Better Than Imagined change the body chemistry. Practices that alter how people feel inside their own skin provide fabulous culture-changing solutions.Date Source：Rennie Davis.Positive culture:In the era of the tea partyJ.Leader-ship Excellence,2010(8):P10-11.译文一 ：茶党时代下的积极文化伦尼戴维斯我承认这是一个很糟糕的网上冲浪经历。我

45、点击鼠标在网上查看美国有线电视关于布利兹的一些新闻，然后再转到蕾切尔的微软全国广播前，又查看了关于比尔的福克斯新闻频道。这似乎并不是互联网政治上的支配问题它们大多数迎合了读者对于新闻愤怒的永不满足的胃口。任何人都可以在肖恩的令人沮丧的世界散步，然后转到基斯的世界上最差的人，接着，在转到克里斯的最后言语感受一些愤怒前，又去观看贝克的在他的黑板前。茶党激烈言论在美国国内引起了担心。“美国之音”称，8月28日是美国民权领袖马丁路德金发表著名演讲“我有一个梦想”47周年，当天有两场立场对立的集会在华盛顿举行，这两场集会对美国的未来提出了不同的观点。保守派举行的较大抗议集会有几十万人参加，多数是支持茶党

46、的白人，他们打出了“恢复美国荣誉”的口号。而另外一场是由民权组织举行的集会。“美国之音”写道，当天警察遍布华盛顿，以便打断双方任何可能的争吵。文章担忧地称，“许多人已经忘了马丁路德金所说的全体美国人要团结起来的话”。茶党兴起反映了美国国内保守派势力对政策的不满，也引发美国媒体一场立场分明的“口水战”。在华盛顿邮报、纽约时报等报纸上，有关茶党示威游行的报道很少能上头版，位置也不显眼。诺贝尔经济学奖得主保罗克鲁格曼在纽约时报发表评论说，茶党集会并非自发，而是由保守派团体炮制的，这是共和党攻击对手的惯用伎俩。美国有线电视新闻网(CNN)将茶党发起的一些示威称为“右翼分子的反政府集会”。而保守派媒体国

47、家评论称，CNN这是在刻意抹黑抗议者。福克斯电视台大篇幅报道茶党的抗议遭到批评，自由派媒体称茶党集会就是被福克斯炒起来的。商业对于这些责难，负面的攻击，和抑郁的东西是无法免疫的。玩世不恭可以像传染病一样蔓延。这样的一个玩世不恭的口袋不仅仅只是一个口袋了，相互指责的现象已经存在整个文化中。企业文化是在人们工作的地方，而且没有什么能够和这种鼓励性的，富有竞争力量的文化相比的文化。塑造一个企业的态度、行为、价值核心、洞察力和偏见都植根于它的企业文化中。积极的企业文化价值观如流星焰火般腾空而起，而对于这种珍贵资产的新的威胁是消极文化浪潮的涌起。在我们文化中那些不断上升的愤怒正在向企业展开入侵。这些愤怒和心烦气躁的势头是不是应该继续？好的文化也许是一个企业走向成功的唯一策略。在茶话会的时代里，构建企业文化已将变成一项紧急的，需要优先考虑的事了。企业要想获得成功，紧靠一个人或几个能人，那是不现实的，个人英雄主义的时代已经过去，企业竞争越来越强调团体的竞争力。因此拥有一群具备良好职业素养的人才已经成为企业成功的关键因素。一个企业不论你规模大小，人数多少，经营什么行业，员工的整体职业素养和行为规范都影响着企业的管理成本和运营效率，甚至决定着企业的生死存亡。因此确定企业的基本准则和形成员工的行为规范至关重