武汉某地产售楼处+样板间设计方案.pptx

1、武漢-當代華僑城東岸營銷中心及樣板房室內設計項目 Wuhan-Contemporary overseas Chinese City east Coast marketing Center and modelhousing interior design projeCtSECOND STAGE OF THE DEEPENING DESIGN 第二階段擴初、深化設計 apr 25.2019CONTNTS 目錄PROJECT OVERVIEW項目概況BuIlDING BASE建築基地BENCHmARkING PROJECT對標項目DESIGN ElEmENTS設計理念SAlES OFFICE PlA

2、N售樓處平面規劃CONCEPT OF INTENT OF SAlES OFFICE售樓處意向概念SAlES FlOOR ImPRESSION DRAWING售樓處效果圖mODEl HOuSES PlAN樣板房平面規劃CONCEPT OF INTENT OF mODEl HOuSES樣板房意向概念mODEl HOuSES ImPRESSION DRAWING樣板房效果圖kITCHEN AND TOIlET mATCHING廚衛配套STORAGE OF SHOW FlAT YX收納系統|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese C

3、ity east Coast marketing Center and model housing interior design projeCt|Wuhan|PROJECT lOCATION項目區位介紹項目區位介紹PROJECT lOCATION111 号地块位于东西湖区环湖中路南、北区一路西，土地面积66657 平方米，住宅、商服用地，容积率 3.43，计容最大建筑面积为 228790 平方米，其中，住宅及相关配套用地面积不得大于 162033 平方米，商业用地建筑规模不得大于 23096平方米，商务建筑面积不得大于 41721 平方米，幼儿园建筑面积为 1940 平方米。配套上有金银湖中

4、学、武汉轻工大学。虽然金银湖区域已有 2、6 号线，但两地块距离两条线路的地铁站均有一定距离，需搭 乘公交前往。B l O C k 111 IS SITuATED IN THE SOuTH AND NORTH OF Z H O N G l u H u A N H u ROAD IN EAST AND WEST lAkE DISTRICT,WITH A lAND AREA OF 66,657 SquARE mETERS,RESIDENTIAl AND COmmERCIAl l A N D WITH A VO l u m E RATIO OF 3.43 AND A mAxImum F l O O

5、R AREA OF 228,790 SquARE mETERS.AmONG THEm,THE AREA OF RESIDENTIAl AND RElATED SuPPORTING lAND SHOulD NOT BE lARGER THAN 162033 SquARE mETERS,THE BuIlDING SCAlE OF COmmERCIAl lAND S H O u l D NOT BE GREATER THAN 23096 SquARE mETERS AND THE BuIlDING AREA OF COmmERCIAl lAND SHOulD NOT BE GREATER THAN

6、41721 SquARE mETERS.THE BuIlDING AREA OF kINDERGARTEN IS 1940 S q u A R E mETERS.BuIlDING BASE APPEARANCE 建築基地外觀BuIlDING BASE APPEARANCE建築外觀花样年碧云天北辰金地阅风华万科高尔夫熙岸中建壹品澜荟融创观澜府|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeC

7、t|Wuhan|BENCHmARkING PROJECT對標項目花样年碧云天北辰金地阅风华万科高尔夫熙岸中建壹品澜荟|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|BENCHmARkING PROJECT對標項目融创观澜府設計理念DESIGN CORE在設計中尋找文化、環境與人的平衡，匠心獨運地立足於“樸質”，著力于“創新”，用自然元素和文化的演繹，形成了一個藝術與人文兼

8、具的國際藝術空間三大主題：光与影，书与茶，生活与艺术introduCtion of light光与影INTRODuCE THE lIGHT SOuRCE INTO THE ROOm,SO THAT THE WHOlE SPACE CAN ENJOy THE SuN BATHING,AND mAkE THE SPACE mORE NATuRAl AND ENERGETICCHANGE THE lOCATION AND SIZE OF OuTDOOR lIGHTING WEllS,lET THE lIGHT SOuRCE BE INTRODuCED INTO THE GROuND AND INCR

9、EASE THE lANDSCAPE OF THE BASEmENT,SO THAT THE BASEmENT SPACE HAS A NATuRAl VIEW,INCREASING THE FEElING OF NATuRAl ANGER.引入光源至室內，讓整體的空間都可以享受在陽光的沐浴 中，並且讓空間更自然與活力的氣息更改戶外採光井的位置以及大小，讓光源導入與樹木、主 要人流動線結合，在行走時猶如在公園散步|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and

10、 model housing interior design projeCt|設計理念DESIGNCOREWuhan China|surrounded by Water书与茶THE SPRING IS F u l l OF FuN,THE COlORFul,THE BuSy FIGuRE,THE TIRED FACE RuSHING AWAy,SEEmS TO HAVE FORGOTTEN TO STOP.A C u P OF COFFEE,A PIECE OF CAk E,FIND A FAVORITE READING,AND SAVOR IT.SITTING ON THE WINDOW A

11、ND SITTING ON THE VAST SPARklING WATER SuRFACE OF THE GREEN FlOWERS,THE BACkGROuND IS mORE REFINED AND ElEGANT.春意盎然，络绎缤纷，多少忙碌的身影，多少疲倦的面容 匆匆奔走，似乎忘了停歇。一杯咖啡，一块蛋糕，找一本喜欢的读物，细细品味，惬 意无以言表。临窗而坐 时光辽阔波光粼粼的水面 绿植鲜 花的映衬愈加精致与优雅。|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Cent

12、er and model housing interior design projeCt|設計理念DESIGNCOREWuhan China|in addition to sales生活与艺术THE mySTERy OF lIFE ExISTS IN ART,AND THERE IS AlSO A SHADOW OF lIFE IN ART.INTERTWINED WITH EACH OTHER,SHOWING THE TRuE FEElINGS OF PEOPlE,THE mySTERIES OF INNER lIFE AND THE WORlD OF ENTHuSIASm.THE REmO

13、VAl OF SAlES IS THE CuRRENT TREND,AllOWING CONSumERS TO HAVE A SENSE OF EASE AFTER ENTERING THE SPACE OR AS IF THEy ARE IN ART GAllERIES,muSEumS,lIBRARIES.REDuCE THE PRECAuTIONS FOR THE SAlESPERSON AND mAkE A PlEASANT TRANSACTION IN A COmFORTABlE SPACE.生活的奥秘存在于艺术之中,艺术之中也存在生活的影子。彼此交织，显示人的真正感情、内心生活的奥秘

14、和热情的 世界。去除售樓化是目前的趨勢，可以讓消費者進入空間後有種 輕鬆自在感或是猶如在藝術館、博物館、圖書館這樣的空間。減少對於銷售員的防備心，也能在舒適的空間做出愉悅的 交易。|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|設計理念DESIGNCOREdesign sCheme設計 方案-售 樓處（約 2497 平米）WHOlE AREA mAP 全區圖|武漢|當代華

15、僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan China|ORIGINAl lAyOuT OPTION|1F|原始平面佈局|首層|1020099009900810081004 6 2 0 01020099009900810081004 6 2 0 081001080081005 4 0 081002 7 0 0 01080081002 7 0 0 0|武漢|當代華僑城東岸營銷中心室內

16、設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|ORIGINAl l A y O u T OPTION|2F|原始平面佈局|二層|1 0 2 0 0 9 9 0 0 9 9 0 08 1 0 0 8 1 0 04 6 2 0 081001080081008 1 0 02 7 0 0 01 0 8 0 08 1 0 04 6 2 0 01 0 2 0 09 9 0 09 9 0 08 1 0 08 1 0 02 7 0 0 0|武漢|當代

17、華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|戶外水景outdoor WatersCape前台接待区(80 )lobby area0201061209101416110304樓梯區(100 )(约 1000本 A4 书籍)stairCase area兒童娛樂區(140 )Childrens entertainment Zone05 點心 DIY 區(65 )dim sum diy area銷售區(90 )sale

18、s area7.閱讀區(75 )reading area8.等候區(39 )Waiting area藝術展示(30 )art shoWVIP 室(各 36 )vip room簽約區(8 人位,30 )signing area財務辦公室(17.5)finanCe offiCe13 签约办公室(30 )signing offiCe男女衛生間(各 19 )mea&female WC15 儲藏室storeroom室内水景indoor WatersCape161601010203040506070809101011121314141515|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporar

19、y overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|ORIGINAl lAyOuT OPTION|1F|平面佈局|首層|0201080910110304挑空區(100 )(约 1000本 A4 书籍)piCk up area沙盤區(130 )(约 80人)sand table area企業展示區(25 )enterprise exhibition area影視區(35 )film and television distriCt5.樣板間shoW falt6.等候區(43

20、)Waiting area7.策劃辦公區(21 )planning offiCe area物業辦公區(6 人位,38）sales staff offiCe area0101030402050506070809101111121213141413131315151515會議室(20 人位,48）meeting room營銷辦公室(4 人位,38）sales offiCe room男女衛生間(14 )mea&female WC12更衣間(3.5 )loCker room藝術走廊區(125 )art Corridor area營銷倉庫marketing Warehouse室內景觀indoor lan

21、dsCape15|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|PlAN OPTION|2F|平面佈局|二層|參觀動線後勤動線|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|PlAN OPTION lINE|1F

22、|平面佈局動線圖|首層|參觀動線後勤動線|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|PlAN OPTION lINE|2F|平面佈局動線圖|二層|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|CEIlING

23、PlAN|1F|平面天花圖|首層|武漢|當代華僑城東岸營銷中心室內設計項目|Contemporary overseas Chinese City east Coast marketing Center interior design projeCt|Wuhan China|CEIlING PlAN|2F|平面天花圖|二層|ConCept of intent of sales offiCe售樓 處意 向概念|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|公區意向圖PuBlIC DISTRICT INTENTION|Contemporary overseas Chinese City east

24、 Coast marketing Center and model housing interior design projeCt|Wuhan|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|兒童遊戲區意向圖kIDS PlAy AREA INTENTION|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City

25、 east Coast marketing Center and model housing interior design projeCt|Wuhan|辦公室意向圖OFFICEsales f l o o r impression draWing售樓 處效 果圖|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|前台效果導視圖EFFECT lEADING VIEW|武漢|當代

26、華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|FRONT DESk RECEPTION AREA 前台接待區|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|樓

27、梯區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|樓梯挑空區STAIRCASE EmPTy AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing inter

28、ior design projeCt|Wuhan|點心 DIY 區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|DIm Sum DIy AREA 點心 DIY 區|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing

29、 Center and model housing interior design projeCt|Wuhan|銷售區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|銷售區SAlES AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east C

30、oast marketing Center and model housing interior design projeCt|Wuhan|軟裝示意-閱讀區SOFT INSTAllATION|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|軟裝示意-銷售區SOFT INSTAllATION|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary over

31、seas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|兒童娛樂區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|兒童娛樂區一CHIlDRENS RECREATION AREA|武漢|當代華僑城

32、東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|兒童娛樂區二CHIlDRENS RECREATION AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|軟裝示意

33、-兒童娛樂區SOFT INSTAllATION|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|貴賓室 1 效果導視圖EFFECT lEADING VIEW主題：迷之森林自然靜謐 返璞歸真漫步林間，鳥語花香。陽光像一縷縷金色細沙，穿過重重疊疊的枝葉照進來，斑斑駁駁的灑落在草地上。林海蒼莽，斑駁的陽光作證，這裡演繹着自然的天性，古樸的風情。STROllING THROuGH

34、THE WOODS,THE BIRDS ARE FRAGRANT.THE SuN SHINES lIkE A GOlDEN SAND,SHINING THROuGH THE OVERlAPPING BRANCHES AND lEAVES,AND THE mOTTlED DROPS ON THE GRASS.lIN HAICANG,THE mOTTlED SuNSHINE TESTIFIES,HERE IS THE NATuRAl NATuRE,THE SImPlE STylE.|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese Cit

35、y east Coast marketing Center and model housing interior design projeCt|Wuhan|貴賓室 1 意向圖VIP ROOm 1|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|貴賓室 1(迷之森林)VIP ROOm 1|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overse

36、as Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|軟裝示意-貴賓室 1（迷之森林）SOFT INSTAllATION|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|貴賓室 2 效果導視圖EFFECT lEADING VIEW主題：風之旋律

37、優雅、靈動微風拂面的感官，依偎在大自然的懷抱中，徜徉在山水的詩情畫意中，何其灑脫，何其瀟灑。風之宴會、在風的的陪伴下，如流星般滑落天際，奏出優美旋律，靈動的音符隨風飄蕩。THE SENSES OF THE BREEZE SquATTING IN THE EmBRACE OF NATuRE,lINGERING IN THE POETRy OF THE lANDSCAPE,HOW FREE AND EASy,HOW CHIC.THE BANquET OF THE WIND,ACCOmPANIED By THE WIND,SlIPPED INTO THE Sky lIkE A mETEOR,PlAy

38、ING BEAuTIFul mElODIES,AND THE mOVING NOTES DRIFTED IN THE WIND.|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|貴賓室 2 意向圖VIP ROOm 2|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketin

39、g Center and model housing interior design projeCt|Wuhan|貴賓室 2(風之律動)VIP ROOm 2|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|軟裝示意-貴賓室 2（風之律動）SOFT INSTAllATION|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chin

40、ese City east Coast marketing Center and model housing interior design projeCt|Wuhan|簽約區效果導視圖CONTRACT AREA EFFECT GuIDE VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|簽約區CONTRACT AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計

41、項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|一層衛生間效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|一層衛生間FIRST FlOOR BAT

42、HROOm|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|沙盤區/影視區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design proj

43、eCt|Wuhan|沙盤區/影視區一SAND TABlE AREA/VIDEO AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|沙盤區/影視區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center

44、 and model housing interior design projeCt|Wuhan|沙盤區/影視區二SAND TABlE AREA/VIDEO AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|樓梯區效果導視圖EFFECT lEADING VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chine

45、se City east Coast marketing Center and model housing interior design projeCt|Wuhan|樓梯區STAIRCASE AREA|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|辦公室效果導視圖OFFICE EFFECT GuIDE VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Cont

46、emporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|二樓辦公室SECOND FlOOR OFFICE|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|會議室效果導視圖mEETING ROOm EFFECT GuID

47、E VIEW|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese City east Coast marketing Center and model housing interior design projeCt|Wuhan|二樓會議室SECOND FlOOR mEETING ROOmGray灰色light Brown淺棕色light grey淺灰色Dark brown深棕色Chestnut栗色light Coffee淺咖色|武漢|當代華僑城東岸營銷中心及樣板房室內設計項目|Contemporary overseas Chinese

48、City east Coast marketing Center and model housing interior design projeCt|Wuhan|物料示意-售樓處mATERIAl SCHEmATICdesign sCheme設計 方案-樣 板 房（B 戶型 105 平 米）B180033005200190012200330052001900104003006100200038007700120034003100|武漢|當代華僑城東岸樣板房室內設計項目|Contemporary overseas Chinese City east Coast model housing inte

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50、sign projeCt|平面天花圖|B 戶型|CEIlING PlAN|B|Wuhan China|武漢|當代華僑城東岸樣板房室內設計項目|CONCEPT OF INTENT意向概念-B 戶型（105 平米）StYle concePt:ItAlIAn moDern AnD elegAnt theme,wIth wArm greY AS the mAIn tone,AnD orAnge to lIght uP the SPAce.the oVerAll Soft DreSS comBIneS Art AnD functIon VerY cloSelY,Both PurSuIng the Inh